What has Superdrug been seriously lacking in that Boots didn't?
A loyalty card, of course. Well now Superdrug has launched its own loyalty card. It's official launch is today (according to the girl in the shop who gave me mine).
This card is the usual credit card size and conveniently doubles up as a mirror. Excellent for those touch ups on the go!!
You must register it online in order to use your points. You can also register by post, but if you register online you will receive more offers for extra points and money off etc.
Here is a picture of the latest addition to my purse!
You will earn 1 point for every £1 spent. Not as generous as the Boots 4 points for every £1 spent but it's better than nothing, especially if you are a regular Superdrug shopper anyway. There are also various offers around the store that will earn you extra points for buying certain products or spending a certain amount.
All in all I think this is a great addition to Superdrug and something that it has been needing for a long time. So many shops now have loyalty schemes and they are a great incentive for choosing one shop over another. In the past I have always used Boots more than Superdrug but now I will be giving Superdrug more frequent visits.
Get yourself off down to Superdrug to start earning your loyalty points now:)